Glengoyne Single Malt Whisky Distillery Has Launched A Brand New Personalised Whisky Shopping Area On Its Website, Completing The Final Stage Of Redevelopment For The Online Store.

With the aim of making the process of buying the award-winning whisky simpler, quicker and more enjoyable, all available Glengoyne products can now be purchased online, from the core range and special limited edition single cask bottlings, up to the super premium Glengoyne 40 Years Old.

One of the most popular elements of the online store, the exclusive personalised bottles and tubes of the 10, 17 and 21 Years Old Highland Single Malt Whisky, has undergone a radical transformation.

The new, easy to use section allows customers to upload their image and type a unique message directly onto their personalised labels. A special new feature brings the design to life, allowing shoppers to preview an accurate depiction of the final label that will appear on the bottle and tube. As well as being more accessible to consumers, it is hoped that the completion of the personalised bottles section will also aid in boosting sales.

Glengoyne has offered an on-line shop since 2005, but decided to create a completely new shop platform, utilising the most advanced technology available in order to exceed customer expectations. Created by award-winning web design agency, The Weather Digital, the new online store provides a much more intuitive and richer experience to the visiting whisky fan. One of the key changes was improving the all-important checkout process.

Charlie Cutler, Managing Director of The Weather Digital explained: “The new process moves away from a multi-page “effort”, to a single page checkout. This is a much friendlier experience, reducing the number of would-be customers leaving the site before completing the purchase. Now users can choose whether to check-out as a guest or alternatively can register their details to review previous orders and make future purchases even quicker.”

Fiona Richardson, Retail Manager for Glengoyne commented: “We are delighted with the improvements to the online store, especially the new personalised bottle feature. As well as improving the customer experience, the new system makes the logistics of managing the personalised bottles sales much simpler and ensures an even better level of customer service. Since we commenced the reinvigoration of the online shop at the end of last year, it has already proved incredibly successful, increasing sales by over 53%.”

Other enhancements the new shop provides include:

• High quality photography allowing users to view products in much greater detail
• Newsletter sign-up to receive special offers from Glengoyne
• Email to a friend – to let your friends know about a product
• Build a wish list – keep a track of items you would like in the future
• Reviews – allow users to post up their reviews of the products

The new shop provides a powerful reporting tool, allowing the retail team to analyse who is buying products and what they are buying, ensuring the distillery is meeting all of the needs and demands of its customers. The shop also supports a range of special offers including voucher codes which can be used in future promotions by Glengoyne.
Glengoyne Highland Single Malt Scotch Whisky encourages responsible drinking
www.drinkaware.co.uk www.scotch-whisky.org.uk

Contacts:

For further information and high res images contact:
Alison Liddy / Laura Campbell
Profile Plus
T: 0131 554 6111
E: alison(at)profileplus(dot)co(dot)uk; laura(at)profileplus(dot)co(dot)uk

Iain Weir, Marketing Director
Ian Macleod Distillers Ltd
T: 01506 852 205
E: iain(at)ianmacleod(dot)com

Notes to Editors:
Owned by independent family company, Ian Macleod Distillers, Glengoyne, Scotland’s most beautiful distillery, has been producing its unique and complex, Highland Single Malt Scotch Whisky for over 175 years. Using methods passed down for generations, Glengoyne has nurtured and perfected the art of producing the authentic taste of Malt Whisky, untainted by peat smoke. The result is a portfolio of multi-award winning whiskies including the core 10, 17 and 21 Years Old range, as well as special limited edition Single Malts, released each year.

During the course of a trial, the service has filtered more than 830,000 messages, 684,000 thousand of which were filtered out as either spam or virus.

Email systems’ acclaimed service will work in tandem with the Law Society’s pre-existing software, to provide a ‘belt and braces’ approach to the issues of spam and viruses for their 140 employees. The employees benefit from the protection the system provides whilst being unaware and otherwise unaffected by its presence.

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Saturday performers include the Rampant Lion Pipe Band, the New York Celtic Dancers, and John Grimaldi – the Kilted Juggler.

The ninth annual observance of Tartan Day on Ellis Island event will open NY Tartan Week – a nine-day festival of all things Scottish, including Sir Sean Connery’s Dressed to Kilt Fashion show, Whisky Live! and the NY Tartan Day Parade.

Ellis Island is a fitting place to observe Tartan Day. The island and its historic buildings represent America’s “Golden Door.” From 1892 to 1954, more than 12 million immigrants passed through Ellis Island. Although many Scots arrived during the colonial period of our history – helping to build the new nation – an additional half-million Scots came through Ellis Island. It has been estimated that 40% of Americans today can trace at least one ancestor’s entry into the United States through Ellis Island.

For further information on the Ellis Island program, visit www.tartandayonellisisland.com. There is no admission charge to the Tartan Day events or the immigration museum. Passenger ferries run from Battery Park in New York City and Liberty State Park in Jersey City, New Jersey. For complete ferry schedules to Ellis Island, visit: www.statuecruises.com.

About Tartan Day on Ellis Island

Tartan Day on Ellis Island is one of the principal Scottish heritage events in the United States. Describing the program, noted Scottish journalist and author Roddy Martine reported that of all the Tartan Day events held in the United States, the Ellis Island observance has, “stood out as a beacon of what USA Tartan Day is all about: the emigrant ancestors of ordinary Americans who over three centuries crossed the Atlantic Ocean to create the world’s greatest democracy.”

The Clan Currie Society began its successful collaboration with the Ellis Island Immigration Museum in 2002 in the coordination and sponsorship of their first Tartan Day celebration. Clan Currie and the National Museums of Scotland joined forces to host the traveling exhibit, “Home and Away: Highland Departures and Returns.”

With newly appointed sales director Gordon Brown leading the charge, 9-20 who are currently recruiting a senior recruiter will be looking to fill several key positions at the Glasgow’s headquarters throughout 2010.

Playing a vital role in furthering the growth of the company each will provide the opportunity for several experienced recruiters to develop and grow their own divisions with a clear path to future directorship if successful.

On the new appointments Gordon Brown said, “It’s a very exciting time for us here at 9-20. As our focus continues to remain on Scotland’s technology sector it appears that we couldn’t have picked a better time to grow with the amount of client activity we have already seen in this area since the start of the new year.”

The expansion comes off the back of a successful end to 2009 which seen the addition of several new retained clients as well as the winning of the ‘Recruiter Award’ at the Herald Digital Business Awards.

Glasgow based 9-20 recruitment are market leaders in providing a highly comprehensive and scalable IT recruitment infrastructure across all business sectors, skill-sets and levels of seniority through the companies three divisions; Recruitment Process Outsourcing (RPO), Permanent Recruitment and IT Contracts.

If you would like further information on any of the above please contact Gordon Brown at 9-20 recruitment on 0141-331-4375 or visit www.9-20recruitment.com.

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Glasgow based 9-20 recruitment are market leaders in providing a highly comprehensive and scalable IT recruitment infrastructure across all business sectors, skill-sets and levels of seniority through the companies three divisions; Recruitment Process Outsourcing (RPO), Permanent Recruitment and IT Contracts